It was back during Google I/O 2017 that we got our first look at Google Lens. The feature — which has been made exclusive to the Pixel and Pixel 2 — essentially allows you to perform searches using your camera.
Lens is able to recognize real world objects and even allows your phone to take action by pointing your camera at things like phone numbers to make a call, landmarks to pull up more information, books and media to begin shopping, or even serial numbers to quickly connect to things like a WiFi network. Well, in theory anyway. The feature is still early and Google is in the process of working out the kinks. In fact, Google Lens’ engineering lead Rajan Patel even said on Twitter, “Give Lens some time to be more useful, we’re working on it…”
So exactly what can we look forward to in later versions of Google Lens? Patel was pretty forthcoming with that information saying more shopping items like apparel, home goods, etc. would soon be added, as well as natural world flora and fauna. The best part? It seems the Lens team is also working on “AR experiences” as well, which just so happens to be the next big thing in tech.
Of course, there was no exact ETA given on when we can expect these new features to begin rolling out, so we’ll be keeping an eye out. While Google Lens is a tad bit disappointing in its current, half-baked state, the feature shows extreme signs of promise, especially when you start thinking of the various ways they can incorporate augmented reality into the app. Sit tight.